- Its ordinariness.
- Its power.
- Its biological underpinning (everybody wants to do it).
- Its ease of implementation (virtually no resources required).
- No commonly held sense of identity or purpose.
- Confusion / argument about what it ‘is’.
- ‘Fear of judgment’ – many have been convinced that they can’t do it.
- Loss of a common repertoire.
- Development of public policy in the areas of health promotion (wellbeing) and social inclusion (belonging).
- Shift in education perspectives (multiple intelligences, civics, community engagement).
- Scientific research (particularly neuroscience).
- DIY-type attitudes.
- Trivialisation / marginalisation.
- Public outcome fetishism.
- ‘Expertism’ (& public policy focus on professionalisation).
- ‘Excellence’ obsession.