BACKGROUND
Copyright is a key piece of infrastructure in the creative economy. It enables creators of a broad range of content (including music) to control and be remunerated for the use of their content.
STRENGTHS
- Facilitates creation and dissemination of “content”
- Third largest industry in Australia
- Collective management facilities licensing
- Flexibility
WEAKNESSES
- Communication of message by industry that copyright is a driver of innovation and not a relic
- Complexity (layers of protection for score, lyrics, recording)
- Lack of understanding of copyright among musicians and consumers
- Individual musicians poorly resourced
OPPORTUNITIES
- Growing market for “content”
- Ability to develop innovative business models
- Sensible law reform
- Improved education of industry and the general public
THREATS
- Amendment to the law that erodes the sustainability of the copyright system eg a broad fair use exception and expansion of the safe harbour for carriage service providers)
- Disruption to existing business models
- Infringing behaviour and lack of respect
- Big tech exerting power to drive down payments to artists and labels
Author
Fiona Phillips, CEO, Australian Copyright Council
Published November 23 2017
CEO, Australian Copyright Council
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